Seth Gorenstein

Freelance Executive Producer

sethgorenstein@gmail.com
917-525-9755

 

Resume


 

Experience

Freelance Executive Producer

  • VMLY&R (May 2019-March 2024)

  • Havas (March-April 2019)

  • McGarry Bowen (November 2018-January 2019)

  • Somoroff Studios (September 2018-November 2018)

VP/Executive Integrated Producer, TOWNHOUSE, (2016-May 2018)

  • Managed 4 person production team and assigned all content work for the Best Buy account

  • Led team in producing monthly promotional TVC’s (approximately 1-3 spots per month), 5 spot back to school package (approx. $3mm budget), and 17 spot holiday package (approx. $10mm budget). Responsible for managing production of all TV, web and social content

  • Worked closely with Best Buy internal production team to manage annual schedules and budgets

  • Managed annual budget and schedule for Longhorn Steak House ($3mm annual) and 3M ($2mm annual) accounts. Executive produced multiple assignments for TV and web.

VP/Executive Integrated Producer, GREY, (2009-2016)

  • Managed production team and produced commercials for various brands including Olive Garden, Red Lobster, Dairy Queen, GSK, and Allergan. Managed annual production budgets and schedules

  • Trained and managed the progress of junior producers. Assigned work as it came up and helped oversee projects from bidding through completion

  • Executive Producer on new business wins for Red Lobster and Lean Cuisine

VP/Producer, GREY, (2007-2009)

  • Independently produced TV and radio for various brands including Captain Morgan, Jif, Smuckers, NFL, and E-Trade

  • Produced numerous test commercials, focus group materials, and Agency spec spots for new business pitches

Producer, GREY, (2003-2006)

  • Produced TV, radio and test work (photomatics, animatics, quick & roughs etc.) for various brands including BellSouth, Nokia, Pringles, Kmart, Hasbro, Advil and Downy

  • Managed the workload and development of an Assistant Producer

  • Associate Producer, GREY, (2000-2003)

  • Produced commercials, animatics, sales films, and radio for various brands including Starburst, Pringles, NY Lottery, Crown Royal, Captain Morgan, Febreze, and Aquafresh

Account Executive, McCANN ERICKSON, (1999-2000)

  • Responsible for daily brand management on the MasterCard account

 

EDUCATION

Boston University

  • B.S. in Communication, specializing in Broadcasting and Film